Risk Assessment

Cinematic Look

I have looked further into the different ways of making content look more professional. Having looked into how to achieve a cinematic look in my film I am confident as I now know the ways in which I will need to position my camera, adjust the white balance, the ISO settings etc. I already had knowledge on the subject of this and now have new insights to improve my content further.

Title Of My Film

Here I have created an example of what the title will look like. In the film I plan to overlay this title over my film footage in white with a black shadow. An example of this is shown below:

Any other text that will be shown in the title sequence will also be shown in the same font style and layout.

Mise-en-scene

I have looked further into the Mise-en-scene of the lighting, colour schemes and the hair, makeup and costumes that my characters will be dressed in. I have also looked further into other alternatives and techniques to colour grading.

I have researched some old "70's Cop shows" and their title sequences. I think the best sequences that I will be reflecting my sequence on are:

• Starsky and Hutch
• Black Dynamite
• Hawaii-Five-O
• The Interceptors
• It Takes A Brave Man To Cry

Some of these sequences are not actual television shows that aired in the 70's but, however, represent them very well in order for myself to see what costumes my characters will need to be dressed in and the colour correction I will need to apply to my film in order to make it look authentic. 

About the script

In my title sequence I am basing the camera shots, editing style, costumes and characters on a "70's Cop Show" title sequence. Therefore there will be no speech meaning that I will not be using a script. This is because in all of the title sequences I have watched and used for inspiration do not have speech included in the sequence. I think if i was to have speech my target audience wouldn't understand what I am trying to achieve in my title sequence. 

Storyboard

I have created a storyboard which shows the plan I have created for my title sequence film.

The Interview

Colour Correction

I have looked at the colours and lighting that I will be using in my title sequence. This is a type of miese-en-scene. This is because I will be editing and colour correcting the movie I have filmed. This is a very important part of the post edit of my film as I am trying to create a 70's theme. If I was to leave the footage raw I wouldn't be able to simulate the era that I am basing the footage on. This means that my audience wouldn't understand the introduction, leading on to them misunderstanding the remainder of the film. This would make the introduction ineffective to "introduce" the film.

Audience Effect Theories

Why do audiences choose to consume certain texts?
Audiences choose to consume texts because they have an interest in the topic. For example my target audience range is large due to the 70's theme for older generations and police running around and driving round in cars. Nobody who is 60 years old and has an interest in opera is going to want to watch a 70's cop show.

How do they consume texts?
Audiences normally consume texts though reading about them on social media or watching them. These are the most common ways to consume content in the digital age. 

What happens when they consume texts?
Audiences judge what they have just consumed instantly. To receive a "good review" from your audience you need to make it seem as though your content is unique, even though the concept has probably been made many time over previously.

Location- I will have to consider the location of which I am going to film my sequence. The location I choose will raise questions about the regulation and control.

Consumption- Audiences are defined by what they consume. I will have to create the title sequence to fit into a specific genre so that they audience know exactly what they're going to be watching.

Size- I will need to distinguish between mass audiences and niche audiences. This will provide me with a baseline of how to plan my sequence.

Audience Categorisation

My target audience or any audience is normally categorised into different sections. Below I have listed the most likely sections that my target audience is going to fit into:
A - Upper middle class: 
Top management, bankers, lawyers, doctors and other professionals.
B - Middle class:
Middle management, teachers, many 'creatives' for example graphic designers 
etc.
C1 - Lower middle class: 
Office supervisors, junior managers, nurses, specialist clerical staff etc.
C2 - Skilled working class: 
Skilled workers, tradespersons (white collar). 
D - Working class:
Semi-skilled and unskilled manual workers (blue collar).
E - People at lowest level of income:
Unemployed, students, pensioners, casual workers.

Silhouette Tutorial

I have researched how to create silhouettes in my film. These types of shots will be included in every few cuts of the title scene I will be filming.

Media Items List

Here I have listed all of the equipment I will be using to film my title sequence. 

This is a short list of the props that I will need when producing my final piece. I will be making a short film in the near future that will show all of the different props and pieces of equipment that i will be using to produce the final piece. This sheet is part of the list of things that I will feature in that film.

Typography

Today I have looked at the typography i am going to use in my title sequence. I have searched for multiple fonts and have come across the one shown above. I have considered using this font in my title sequence film because it looks as though it's inspired on the typography in Starsky and Hutch but still looks professional, unlike the original.

'The Interceptors' Title Sequence

The representation of characters in this opening scene is very comedic. The creators have done this by obviously faking the violence in the scene. This not only makes it suitable for a wider age group, but also keeps potential of the audience bigger too. The idea of this scene is to replicate old 70's detective shows. The director has done this by decreasing the resolution of the film and colour correcting the image so it looks as though it was filmed over 30 years ago.

The style of filming is all about the classic 70's detective shows. Just about every shot in the scene includes something that will remind the audience of the past shows they would have seen 40 years ago. Even though the scene was filmed by professionals, its meant to look like it was filmed by the inexperienced, For example in the 70's stabilisers for the cameras weren't very developed. This means that in the filming of this scene they were used to an absolute minimal. This created a true feeling of the style of filming for the audience what have lived though that sort of era. Only people who remember 70's style detective shows will truly understand the director and creators intentions.

All shots of people are either close up or medium shots though out the scene. Only shots of planes and cars are long and medium. The director has done this to emphasise the movement of the vehicles that are shown in the scene. It also gives the audience a better view and understanding of what's happening in the scene. Every shot is very short creating a very fast paced viewing experience for the audience. The creator has done this to create an action image for the show that lies ahead. The fast paced action scene is a preview to what the show is going to involve.

There is no diegetic sound in the scene, just non diegetic music. The editing follows the music, creating an even more exiting environment. The music is already fast paced and by making the footage follow this movement is adds an action image to the scene.

The titles are made to replicate the 70's style title that would have been edited onto the clip. This meaning that all of the text is a solid colour on top of the image. The title also has very basic animation to emphasise 70's quality feel to the scene.

The lighting throughout the scene is always very bright so the audience can always see what the characters are doing. If the scene was filmed in dark conditions, to make the images replicate 70's TV shows it would have to be very grainy and not very visible to the audience. The creator has filmed all of this scene in the day so they don't have to risk the audience getting angry that they cannot properly view what the characters are doing.

The typography used in the sequence is very bold and stand out from the images shown behind. This is because the text is shown in very vibrant colours so the audience can easily make it out from the background images. The text is animated in a very amateur way to emphasise and simulate the fact that the scene was filmed in the 70's.

Preliminary Task

Preliminary Task script

Holly exits car, walks into abandoned building and stands at table opposite Lewis who's resting his arms on the table, interlocking his fingers.

Lewis: You got the shipment?

Holly: Yeah, I got the stuff, fresh in from Medellin, Columbia.

Lewis raises his eyebrow

Lewis: This the real deal? (Emphasis on the word "real")

Holly: Course man! Who do you think you’re dealing with?

Lewis picks up one of the bags, weighs it in his hands and puts it back in the bag

Lewis: Ok, how much we talkin' here?

Holly: 'Bout 50 large

Lewis exhales in shock

Lewis: Sounds like a lot to pay for such little product

Holly: Look, this stuffs straight outta Medellin. You couldn’t get any better unless you were stood in the middle of Columbia right now.

Lewis: Ok, if my buddy’s think this is as good as I do, I’ll be comin' back for more, so make sure you hook me up.

Holly: Sure thing.

Lewis hands Holly a large stack of money. Holly flicks though the stack, nods and walks out of the building, gets in the car and leaves.

A rough storyboard plan of the Preliminary Task video to work on

Searching for the "set" of the Preliminary task before filming.

This is the location in which I plan to film the Preliminary Task video.

Ways in to watch films poster

This is a poster made to show different ways in which people watch films in the modern day world. I have made this poster because it will allow me to analyse the different mediums that are on each of these different platforms. For example the opening to a Netflix programme is going to differ to the opening of an IMAX film etc.

Guardians of the Galaxy Opening Scene



The scene starts with a close up of a tape player which the main character starts playing music, the audience can then hear this diegetic music as clear as the character would be able to though his headphones. The director has done this because the characters actions then dances the rhythm of the music and mimics the lyrics in a comedic way. The character then  proceeds to kill small creatures that are trying to attack him. The creator has done this to give him the "badass" image. Another reason for featuring this in the scene is so that the audience then knows that he's very experienced in what he does and can already predict what the characters personality will be throughout the film. His personality will mostly be seen as funny and a very likeable person but some of the audience may dislike him as he may come across as "cocky" as soon as he makes his first appearance in the film.

The rest of the scene features medium and long shots. The director has done this so the audience can easily see his facial expressions, showing his emotions that being attacked by the creatures doesn't bother him in the slightest, and long shots to show his laid back movement and dancing though a dangerous environment.

The music used is a classic, not heard by many but still very recognisable. It is a "jolly" song and makes the audience think of the environment as a safe place due to the emotions they feel though the music. The creator may have done this so the audience sees the environment though the characters eyes, meaning not dangerous at all. The music also helps shape what the audience perceive the character as because of his comedic singing, dancing and sliding around. The audience may take a liking to the song which will create mutual similarity with them and the character, further connecting them which means they are more likely to enjoy the film. The creator has made the title scene like this because people judge others as  soon as they first see them. By making the character seem this way, it's very hard to find any bad points about him.

When the scene was edited, the director obviously made sure that there is no points where the character is just walking along. At every second he's either dancing, sliding or attacking and killing little creatures that are trying to injure him. He never shows any emotion towards them which makes the audience think of him as very laid back. Because the character is always active the audience never gets bored of the surroundings which are very significant to the film.

The style of font used is very futuristic. It stands out from the dark surroundings because the text is orange in colour where as the background is a very dark blue misty colour. Some of the opening titles are animated to follow the characters movement. For example there is a long shot of the character sliding in and out of frame, from left to right. This is where the titles follow his movement by wiping across the screen left to right, at the same speed of the character.

There are very few props used in the scene. These props include his tape player and a glowing orb that he carried though the cave. The lighting is very dark and "gloomy" which is unconventional for the characters laid back personality and the style of music that is played. The location is in a vast  cave which is another unconventional location for the characters mood and music that is played.

Toy Story Opening Analysis

Framing and shot types:

The start of the opening scene consists of a lot close up shots of the characters that will be in the story. The director/creator has done this to introduce the toy characters one by one as they are played with by their owner. This shows the target audience (which will be young children) what they all look like and the significance of the cowboy toy (Woody) as he is featured the most in the scene and comes across as the owners favorite. The scene only consists of close up and medium shots. Only one long shot is used but for a very brief amount of time to give a better view of what the characters are doing. The director has done this so that the audience is constantly focused on the characters, mostly because they can’t focus on anything else.

Mise-en-scene:
The lighting is very bright and colorful throughout the scene. This gives connotations to the audience that it is a happy save environment. The creator has used props in an unconventional way as the main characters in the movie are the "props" that are used in the start of the movie.

Use of sound:
At the start of the scene there is no non-diegetic sound. This creates a very realistic atmosphere of a child's room. After the target audience has time to gather what's happening in the scene, diegetic sound starts up which created a positive atmosphere. The music could be described as 'happy' or 'jolly'. The music sings "you've got a friend in me" over and over which creates an even more positive atmosphere.
The sound of the child's voice is loud and enthusiastic throughout the scene. The creator has done this to try and simulate a good mood which is transferred to the target audience.


Use of editing:
The editing in the scene is very fast and involves a lot of cuts. The director has done this so the target audience (which is very young) doesn't get bored easily because there's a constant flow of something new happening.

Typography:
All of the text that is featured in the scene that isn't the title is bold white surrounded by black. This is a very conventional style for Pixar films to have at the start of their films. The title text itself is very bold and round. The text is positioned in front of a background of clouds, again creating a positive and friendly atmosphere.

Mind Map

A quick mind map to show potential analysis ideas for the opening scene of a film.

OCR G322 - Hotel Babylon (Ethnicity) Jan 2010

Started a mind map for the things I need to research and plan to create the preliminary movie and the title sequence to the best of my ability. These are all of the key things in my films that I will need to plan out before shooting and to ensure I get the quality and shots I an happy with post production.